Image Group has recognised the increasing importance of digital marketing with the appointment of Dave Edwards as their new Director of Digital.
Jersey – born Dave has joined Image from one of the UK’s leading digital performance agencies in London and will be helping to strengthen Image’s development to a full-service digital marketing agency from its origins as a print and production agency when it was first formed over 30 years ago. ‘There is huge potential within the Channel Islands for growth in digital marketing’ said Dave. ‘When the opportunity presented itself to come back to the Island and work for a leading pan-island advertising, marketing, e-business and public relations agency, it was an opportunity I just couldn’t turn down.
‘In addition to leading the digital marketing team at Image, I will also be sitting on the Business Development advisory group of Digital Jersey and continuing to offer my services and consultancy to various projects and clients in London.
‘My role will see me building on the great digital marketing work Image already does and really maximizing all the different digital strands to really make a measurable business impact for our clients. There are some fantastic missed opportunities for businesses at the moment due to the market being fragmented and I really aim to bring together data from clients’ websites, social media, advertising and traditional marketing to help drive better business intelligence and more efficient marketing decision making. Image is well- positioned to be able to tie all of the moving pieces together due to being a genuine full-service agency with digital at the core. ’
Andrew Lewis, Managing Director of Image Group said: ‘Dave is a fantastic addition to our team. He comes with a first class digital marketing experience background from a FTSE 250 company and to be able to offer that level of experience and expertise to our clients in the Channel Islands is a unique opportunity.’