The latest national survey of public relations consultancies shows strong growth figures for the industry despite continuing gloomy predictions in the media about the UK economy.
The Public Relations Consultants Association (PRCA) produces its ‘Barometer’ quarterly and the results for the period April to June show that the industry is in good health thanks to growing business confidence. Significantly just under half of respondents said they will be recruiting this year and that jobs for graduates and freelancers are also set to rise.
Sam Watts, Director of Jersey-based communications agency Orchid Communications, says that the results take into account responses from PRCA members in the Channel Islands and that the statistics reflect the general feeling in the local market: “Clients are active in all communications areas at the moment as they realise the need to maintain their brand presence through these difficult times. What is notable, and supports the PRCA’s findings, is the increased use of PR and digital activity as successful businesses seek out creative and cost effective solutions for their marketing requirements. There is ongoing pressure to make marketing budgets work more effectively and for businesses to be much more strategic with communications spend.”
More than 80% of those who took part in the survey said that clients have maintained their PR budgets or increased them and two thirds said they were either busy or very busy.
PRCA Chief Executive Francis Ingham, said: “For the second quarter in a row our Barometer has revealed strong results as PR remains one of the great UK economic success stories of recent years.”
With 64% of new business coming from new clients, PR consultancies are strongly optimistic about the future of the industry and the economy as a whole. More than 90% of consultants are optimistic about their firms, three quarters are confident about the industry and the general economic outlook.