With the festive party season fast approaching, Liberation Group is once again working to support the States of Jersey Police’s Christmas message with the launch of its 2013 Soft Drink Drive Campaign. The annual road safety awareness campaign offers free soft drinks to designated drivers throughout the month of December in an effort to discourage people from running the risk of harming themselves and others by drinking and driving.
Liberation Group is the largest pubs, brewing and drinks business in the Channel Islands and 45 of its pubs, bars and eateries across Jersey are participating in this year’s Soft Drink Drive campaign. Throughout December the designated driver for two or more friends will receive a free non-alcoholic drink with every round of drinks served during their stay. To qualify, they simply need to show their car keys to the staff serving their party.
The States of Jersey Police have welcomed the return of the initiative. Sergeant Paul Smith, Head of the Licensing Support Team, said: ‘Drinking and driving is always an issue for us over the festive period when a small number of people insist on risking their lives, and the lives of others, by getting behind the wheel of a car when they are not in a fit state. We are grateful to the Liberation Group for, once again, supporting the work we do by running such a positive campaign.’
Liberation Group’s Chief Executive Officer, Mark Crowther comments, ‘We introduced the Soft Drink Drive campaign several years ago to promote sensible driving over the Christmas and New Year holidays and the initiative has proved extremely successful in discouraging irresponsible driving decisions. In addition to offering free soft drinks to designated drivers, all our staff have been equipped with the details of local taxi firms so as to be able to advise people on alternative ways of getting home at the end of the night. Of course we want our customers to enjoy themselves during the festive season but we want them to do so in a manner that is safe for both themselves and for others. We would like to wish all our customers a happy and safe Christmas and New Year.’
Designated drivers must be aged 18 years or over to claim the free soft drinks which include drinks from both the J2O and Pepsi ranges. The campaign is also running in Liberation Group pubs, bars and eateries across Guernsey. To find out more about the initiative and for a full list of participating outlets, Islanders can visit the Soft Drink Drive dedicated website at www.softdrinkdrive.com