Marketing and public relations agency Orchid Communications has been joined by three senior members of staff to deliver new services for the business, as part of the company’s long-term growth strategy.
The group will now be known simply as ORCHID and encompasses marketing, public relations, video production, event management, design and communications training.
Mark Wilkinson, former ITV News cameraman and senior producer, and Gillian Martindale, who is well known locally as a business and political reporter for both ITV News and the BBC, join the organisation to head up a new video news and production arm. Mark and Gillian, have more than 30 years’ experience at a senior level in the broadcast industry.
Hayley Mallet, who has held senior roles internationally in marketing and event management with some of the world’s major brands, has been appointed Director, Marketing and Events. She will concentrate on developing the ORCHID brand and building the event management side of the business.
Sam Watts, who founded the business, heads up ORCHID’s marketing and brand strategy division while Allan Watts leads the public relations and communications training team. The company now employs eight full time staff and supports a number of other local suppliers.
By the summer of 2013 ORCHID plans to open an in-house design studio, providing further growth and employment opportunities.
To reflect the evolution of the business, ORCHID has unveiled a new brand and website www.orchid.je.
Sam Watts explains: ‘The last ten years have been about building a business that is sustainable, offers local employment opportunities and strives to deliver excellence in communications and best practice. We are now embarking on a very exciting phase in our growth strategy and we are delighted to be joined by Hayley, Gillian and Mark, who are recognised professionals in their field. We are confident in the future of the Jersey economy and our industry, evidenced by our considerable investment in the business at this time. For our clients we are able to offer a truly comprehensive and competitive ORCHID service that reflects the changing nature of the communications sector.’
ORCHID was formed in late 2003 and has grown from a small business, operated by two people from a home office, to a company that occupies a welcoming, modern space in the heart of St. Helier’s business and legal district. The company is now one of the Channel Islands’ leading full service communications businesses; being awarded an unprecedented ten industry awards by the Chartered Institute of Marketing, Jersey branch in the past two years.
In 2011 ORCHID formed a strategic alliance with a leading City-based financial services agency, opening up opportunities in London, Hong Kong and New York and continues to explore opportunities for beneficial business partnerships.