Jim Hopley has been appointed chairman of the Genuine Jersey Products Association as the successor to Ken Syvret MBE who stepped down in April after five years in the post.
Mr Hopley retired as chief executive of the Channel Islands Co-operative Society in January after 40 years in the Co-operative movement, the last 32 of which were in Jersey. He also holds many charity positions including deputy chair of the Jersey Cheshire Home as well as chairman of the Chamber of Commerce Sustainable Business Forum which makes him a member of the Executive Council.
In welcoming him to the association, the Chief Executive Officer, John Garton said: ‘We received a good response to our advertisement for a new honorary chairman and are very pleased to be able to appoint Jim to lead the Association. He has a wealth of experience and we look forward to his guidance and counsel as we take Genuine Jersey into its second decade.’
Mr Hopley said: ‘After 30 plus years supporting local production of all types as the key to protecting and sustaining our marvellous Island heritage, this was a golden opportunity to continue to influence the future, and to bring what I hope is my significant commercial knowledge to an organisation which has come a long way in the last ten years or so and has so much to offer going forward.’
Genuine Jersey Products Association was launched in 2001 as a non-profit making association which raises the awareness of goods that are produced in Jersey. To carry the distinctive Genuine Jersey mark, goods have to be reared, grown or caught in Jersey or created by accredited Islanders and local businesses who qualify to be members of the association.
The Association has attracted a loyal and enthusiastic membership. While some ensure the survival of Jersey’s heritage and traditions others are at the forefront of introducing pioneering farming methods, new crops or exploring previously untapped international markets. There are currently 117 members and membership is growing.
The association’s vice-chairman is Peter Tabb and the committee members are: Mr Garton, Iain Norris of the Environment Department, Donna Le Marrec from Jersey Tourism, Trevor Le Roux of Trading Standards and Genuine Jersey members Christopher Journeaux of the Jersey Dairy, Jonathan Jones of the Jersey Pottery and Sarah Matlock of La Robeline Cider. Graham Le Lay represents the Jersey Farmers’ Union with Pat Robson from the Harbour Gallery as the invited representative of arts and crafts members.
Mr Garton is responsible for the day-to-day running of the association.