A Chinese television crew is in Jersey this week filming footage and undertaking a wide range of interviews for a program to be broadcast later this year to an audience of millions.
The crew from Propeller TV has been working with Locate Jersey on the film, which will be broadcast to their audience in both the UK and China. A premium channel for the UK and China business community, Propeller TV produces and broadcasts bi-lingual programmes covering business, culture, travel and education in the UK on Sky (Channel 189), Cablecom and throughout China, reaching approximately 80 million viewers.
As well as providing an introduction to Jersey, the film, which will be presented in both English and Chinese, will focus on Jersey’s appeal and its benefits as a place to both live and work. The program will also profile Jersey as a luxury holiday destination and feature a range of outdoor activities and cultural and heritage sites.
The crew, who are in Jersey this week until 14th September, will be filming in various locations around the island, including at a number of hotels and restaurants, tourist attractions, beaches, heritage sites, and businesses. They will also visit Les Ecrehous as part of their schedule.
Wayne Gallichan, Director of Inward Investment and International Trade, Locate Jersey, said:
“Propeller TV’s audience is largely affluent, well-educated business professionals, academics and students in both China and the UK, making this a fantastic opportunity for Jersey to showcase its appeal as a centre for business and tourism not only to a huge audience but also to a significant target market. Links between China and Jersey are increasing, but this exciting project will undoubtedly help raise awareness of Jersey both as an attractive place to do business and as a high end tourist destination.”
The project forms part of Locate Jersey’s ongoing focus on China as a key market. In June this year, a successful seminar was held in Jersey in conjunction with InvestHK and the China Britain Business Council (CBBC), with a reciprocal seminar entitled ‘Jersey – Gateway to Europe‘ planned to take place in Hong Kong in November. Nora Zhang, Locate Jersey’s recently appointed project manager in Beijing, is also representing Jersey at a number of business events in Shanghai and Xiamen this week and she will be visiting Jersey mid-October.
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