Waitrose branches in Jersey are now stocking locally grown plants and herbs from J.R Jersey Horticulture Ltd this month, following strong demand from the supermarket’s customers for a wider range of horticultural products.
J.R Jersey Horticulture Ltd, which currently supplies leading mail order gardening and home shopping businesses based in UK, will sell its locally grown plants and herbs in Waitrose branches, starting in Jersey.
Gary Grace, Waitrose buyer of fresh produce for the Channel Island branches said: “We’re delighted to be able to increase the amount of local produce we sell and our support for the island’s growers, at the same time as meeting increased demand from our customers for a wider range of gardening products.
“We’re confident that the new range will be very popular as research has showed us that gardening is the second most popular hobby for Waitrose customers after cooking.”
Managing director of JR Jersey Horticulture, Joel Richardson, who founded the company in 2007, is also keen to work with more local companies: “We are initially supplying Waitrose in Jersey with a view to covering its Guernsey branches as well in the next few months. We will be providing them with a selection of garden ready bedding plants, perennials, shrubs, herbs and houseplants.
“We are thrilled that Waitrose has shown faith in our company and look forward to developing a strong supply partnership with them” he said.
In March this year, Waitrose branched out into the horticulture market with the launch of its new floristry and gardening range, Waitrose Flower Garden, across its UK and Channel Island branches.