Jersey Heritage has attracted more than 9,000 members since beginning its recruitment drive two years ago.
Development of the membership scheme has focused on delivering a wide range of benefits and activities across the year and at all Jersey Heritage sites, as well as raising the profile of heritage as a contributor to the sense of pride and well-being derived from the Island’s unique culture and history.
Nearly a quarter of all Jersey families with children have now signed up for membership. In comparison to Manx Heritage membership at 6.6% of the population and English Heritage at 1.9%, Jersey Heritage now has active engagement from 9.2% of island residents which is one of the highest proportions anywhere in the world.
Jeremy Swetenham, Commercial Operations Director of Jersey Heritage said: ‘It is immensely important to us that we enjoy such support from Islanders across all age groups who have taken out membership of Jersey Heritage, not only demonstrating their faith in the work we are doing but also the belief that heritage is an essential part of our culture both now and for the future. We could not have attracted so many members without the support of our sponsors, who make our events and exhibitions possible. Our aim now is to look after the members we have and to offer them as many benefits as possible.’
The success of the membership campaign has been boosted by the support of Lloyds Bank International, who have recently confirmed they will remain committed to Jersey Heritage throughout 2014.
Lloyds Bank International is a Super Corporate Supporter, providing lead sponsorship of the Jersey Heritage Membership campaign for two years, Muse Film Nights and Jersey Heritage Patron events as well as holding their own corporate events at Heritage venues.
Tim Cooke, Islands Director of Lloyds Bank International commented: ‘We are delighted to continue as a Super Corporate Sponsor of Jersey Heritage. Lloyds Bank has a long history of supporting Jersey’s community and it’s fitting that we support the organisation that helps to preserve Jersey’s history for future generations to enjoy.’
Jersey Heritage is a registered charity that protects and promotes the Island’s rich heritage and cultural environment. During 2014 Jersey Heritage will be providing increased value for its members, through more events, experiences and exhibitions, including a specially commissioned display of Jersey’s Ice Age story and the amazing Iron Age coin hoard, discovered in 2012.