LIQUID PR director Lisa Gutcher has been named as UK Outstanding Young Communicator of the Year by the Chartered Institute of Public Relations.
At the prestigious CIPR Excellence Awards, which were attended by some of the industry’s largest communications consultancies and teams and leading professionals, Miss Gutcher was presented with her prize by British Olympic medallist Colin Jackson CBE.
She was one of six PR practitioners to be shortlisted for the award, which recognises the work of young professionals under the age of 30. Miss Gutcher’s success follows her being named as Outstanding Young Communicator at the Wessex and Channel Islands Chartered Institute of Public Relations’ PRide Awards in November last year.
‘To be recognised at a regional level was amazing but to win at a national level is unbelievable. PR is something that I love doing and I don’t see it as a job, it’s more of a passion. I have some great clients, both here in the Channel Islands and in the UK, together with a team of fantastic colleagues and support from my family, they have all helped me achieve this award,’ she said.
Miss Gutcher, who moved to Jersey in 2006, is one of the most qualified PR professionals in the Channel Islands and at just 26, was a founding director of a pan-Channel Islands’ consultancy, which then merged with a UK agency at the beginning of 2011.
The judges, who were drawn from the industry, praised Miss Gutcher’s efforts.
‘Lisa demonstrated an expert understanding of the value of PR in supporting and achieving business success. With an impressive portfolio of skills, experience and success in a range of sectors, Lisa’s flair, passion and creativity stood out. Her commitment to the future of PR and to her clients demonstrated exceptional dedication and a strong ethical focus. Lisa is a consummate professional with a natural understanding of strategy and clear strengths in operational and tactical delivery,’ they said.
Liquid managing director Jason MacKenzie said Miss Gutcher’s achievement was good news for Liquid and for the Channel Islands.
‘To be recognised at a national level shows the talent that is here in the Channel Islands. The award highlights the achievements, performance and excellent work of young professionals who make a valuable contribution to the organisations they work for and who show considerable promise as future leaders of the industry,’ he said.
‘Lisa fits that description and she thoroughly deserves this recognition.’
Sally Sykes, president of the CIPR, said the awards showcased the contribution that public relations makes to business and growth.
‘Winning a CIPR Excellence Award is the ultimate public relations accolade,’ she said.