Beer lovers from around the world were able to sample a little bit of Jersey at the weekend when Liberation Group attended the Craft Beer Rising Festival in London.
The Group’s Liberation Blonde was one of more than 200 different craft beers to be showcased at the sell-out event which attracted thousands of visitors and over 60 breweries from across the globe.
Widely known as one of the hottest tickets in town, Craft Beer Rising is an event at the heart of the craft beer renaissance, paying homage to locally brewed beers produced with passion and innovation. Liberation Group have been moving into the craft beer arena over the last year and the festival was the perfect opportunity for the team to introduce their locally brewed Liberation Blonde to a larger, international audience. The Group also took along a batch of their award-winning Liberation Ale which proved a hit throughout the weekend long event.
Mark Crowther, Chief Executive of Liberation Group said the weekend had been a great success: ‘It was fantastic to be a part of the Craft Beer Rising festival and to see people enjoying Liberation Ale and Liberation Blonde alongside beers created by some of the finest brewers in the world. We’re very proud to be taking our locally produced craft ale to a wider audience and it was exciting and encouraging to see it receiving such a positive response this weekend.’
Paul Hurley, Head Brewer at Liberation Brewery also attended: ‘We had a really great weekend speaking with people who are passionate about craft ale and others who are new to it. For us, one of the best things about being an independent brewery is our ability to experiment with different beers and innovative flavours and this is what events like Craft Beer Rising are all about. We’re working on some new ideas at the moment and hope that Liberation Blonde is just the start of our craft beer offering.’
Liberation Blonde Craft Beer is available at many Liberation Pubs across the Island including the Cock & Bottle, The Bar & Canteen, St Mary’s Country Inn and Dix Neuf.
An annual event, this year Craft Beer Rising took place from 21 – 23 February at Old Truman Brewery on London’s Brick Lane. Famed for the large variety of craft ales on offer, the weekend also featured DJ sets by Mr Scruff and Reverand and The Makers as well as a tempting range of street food.