They knew it would be a good thing, but could never have anticipated just how good.
Not only has the first batch of Liberation Group’s bottled IPA run dry, the beer has now won a silver medal at the Society of Independent Brewers (SIBA) South West Regional Beer Competition held at the Tuckers Maltings Beer Festival in Newton Abbot, Devon, this week.
Liberation Group only started bottling its popular India Pale Ale at the beginning of April and supplies of the first production run have already been exhausted. Now winning a major accolade among some of the finest bottled beers in the country has capped off an excellent month for the Jersey-based brewery.
Production of Liberation Group IPA will now be stepped up to meet the demand for the bottled beer as the warmer weather settles in and the company will be producing a further 1,000 cases over the next six weeks.
SIBA is one of the most highly respected and authoritative associations in the brewing industry, championing the interests of independent brewers up and down the country. Hundreds of beers are judged during the competition at the beer festival and the top three in each category are awarded medals. Liberation IPA missed out on a gold medal to a bottled beer from Bath Ales Ltd.
Mark Crowther, Chief Executive of the Liberation Group, is delighted with medal and the response to the new product: ‘To win a silver medal so soon after launching our IPA in a bottle is a major accolade for both the beer, and the brewery team. I know they will be really proud of this success. IPA is very popular on draught but we never expected such a strong demand for it in a bottle, or industry recognition. We are always looking for ways to give our customers more choice and obviously this is a very encouraging sign that we have got this right.’
Liberation Group released two ales in bottles at the start of the month, the first time in five years that the Group had released a new bottle range. Liberation Group IPA and Herm Gold have been among the most popular ales available through the Group’s extensive chain of pubs, bars and eateries in the Channel Islands.
Herm Gold is also selling well and the team at the Liberation Brewery in Longueville is keeping a close eye on stocks.