JT has announced that delivery of the 2014 telephone directory to homes and businesses around the Island will commence at the beginning of June with distribution being carried out by Jersey Post for the second year.
After trialling a pan-island phone directory for two years, JT has listened to customer feedback and this year taken the decision to produce a Jersey only printed directory moving its Guernsey listings online. JT has invested in its digital resources to ensure that all Channel Islands information and listings are available online at www.jtdirectory.com and also through JT Insight and the JT directory App.
Tamara O’Brien, Head of Marketing, Brand and Distribution at JT, said: “Moving our Guernsey listings online is overall in line with our digital strategy but is also in direct response to feedback we received from our customers. Despite seeing a huge increase in people using our digital directories and our smartphone App, customers in Jersey have told us that they still want a printed version, so we remain committed to producing a printed directory in Jersey which we are proud of and pleased to continue to deliver free of charge.”
JT estimates that 60,000 copies of the directory will be distributed by Jersey Post to residential and business addresses. In a step to ensure residential customers have access to additional copies, JT has also printed a further 10,000 copies which will be available for collection from Grande Marche St Helier, Jersey Post in Broad Street and Rue des Pres, and Durrell Wildlife Park in Trinity. JT are asking for a suggested minimum donation of £1 per additional book collected and all proceeds will go to The Durrell Wildlife Conservation Trust.
Tamara O’Brien added: “This year for the first time, we are suggesting a donation to Durrell for any additional copies collected from the various collection points around the Island. We hope this encourages people to only take the copies they need, in a step to help us in our commitment to being green which includes initiatives such as waste management and digitising our directory information with the iPhone App and online resource.”
Islanders are also asked to recycle their old directories and can do so by taking them to Co-op Grande Marche St Helier, Jersey Post in Broad Street and Rue Des Pres, Durrell Conservation Park, Parish Halls (except St John) and participating primary schools www.jtglobal.com/recycling
Winning photo makes JT’s 2014 telephone directory ‘take-off:
Earlier this year, JT ran a competition to find an image for the front cover of the directory and the winning entry was ‘Kite Flyer’ by Mark Juste. Judging took place in March and the final decision was put to public vote via JT’s social media channels. The judging panel was made up of Andy Sibcy, Editor of the Jersey Evening Post, local photographer Matt Porteous and Tim Ringsdore, Chief Relationship officer at JT. As part of his prize, Mr Juste won a photography tutorial with Matt Porteous.
Tamara O’Brien said: “The winning image submitted by Mark depicts ‘Jersey Life’ really well, not only is it a really vibrant image but it is a local shot by a local photographer, making the front cover truly community centric. I’d like to congratulate him and all finalists who will also see their photos published within the new directory. We’re really glad that the competition was such a great success and thank the entrants and judges for their time and effort.”