Cycle Challenge Jersey 2014, which aims to increase cycling participation, has once again got off to a pedalling start with over 35 organisations already registered across Jersey, including major employers as well as various States departments.
The States-run Challenge is for all employees, whether they already cycle or haven’t been on a bike for years. The idea is that individual’s cycle at a time to suit them, even if it’s only for ten minutes. To make sure their bike rides contribute towards their workplace’s success, they must record the details on the Cycle Challenge website – www.cyclechallengejersey.org.uk
Workplaces are competing in one of six different size categories to see which can get the most employees cycling for just 10 minutes. A range of prizes have been sponsored by a number of businesses including: a Kuo Electric Bike from A2B,a sea kayak tour from Jersey Kayak Adventures Ltd, Monthly Active Passes, a Total Sport gift voucher, a Garmin Forerunner 10 GPS running watch from Prosperity 24.7, unlimited monthly bus passes from Liberty Bus, wine tasting tours at La Mare Wine Estate, Team tour at Durrell conservation trust, and scrumptious cakes. This year, there are 100 cinema tickets to win and Big Maggys and Puffin Bike Hire are also supporting this year’s Cycle Challenge
During the three week period from Monday 2 June to Sunday 22 June, it’s hoped that last year’s participation total is beaten and over 1,300 people will choose to get involved. One of the ways the public can get back in the saddle is by coming along to the try-a-bike sessions. The sessions take place every Wednesday during the Challenge at La Fregate Café during lunch time (12.00 to 2.15pm) where a qualified cyclist will lead a gentle cycle ride along the cycle track. Bikes and helmets will be provided, as well as a free ice cream for all of those who get into the saddle. Anyone wishing to attend can reserve a space with Challenge Assistant, Marie Le Verdier (email:firstname.lastname@example.org or tel 448396). There is also a ‘night rider’ event planned for Friday 6 June, where families can cycle under the stars starting at St Aubins. Each 50 participants will receive a goodie bag including glow in the dark accessories.
Ania Deichsel, Challenge Manager, explained: “It’s our second year and the momentum is already growing, for what promises to be an even better Challenge for 2014. It’s fantastic to have so many organisations re-register and I’d like to also welcome those organisations who are new to the Challenge this year. Unlike most cycling events, Cycle Challenge Jersey isn’t about speed or distance, but is all about encouraging non-cyclists to hop on a bike – anywhere and anytime they like – so that they can experience the benefits of cycling first hand. Increasing cycling and active travel is important in helping to tackle congestion, reducing CO2 emissions, supporting good health, encouraging team-building and participation in sport, and promoting bike security and safety initiatives.”
“If you haven’t signed up yet and still want to compete, don’t worry, you can register your team on the website at any time during the three week Challenge. Those teams that perform best will be the ones who introduce the most employees to cycle over the 3 week Challenge period. We’ll be monitoring their performance closely on the website. Good luck everyone!”
Anyone interested in participating can sign up now; it’s free to register on www.cyclechallengejersey.org.uk. When registered, organisations will receive a promotion pack and ongoing support to help them encourage staff participation.