Jersey Opera House has been recognised by London’s National Theatre for the marketing of its screenings.
The National Theatre approached all 250 UK cinemas and theatres, which broadcast its productions, and asked them to present their marketing campaigns for the forthcoming screenings of Coriolanus and War Horse.
Jersey Opera House was chosen from all the entries as a ‘Grand Prize’ winner for its marketing plans, which demonstrated the execution of a variety of promotional initiatives without any budgetary allocation.
Jersey Opera House Theatre Director Jasmine Hendry said: “It’s excellent news for us and a great accolade for the team’s hard work. Our audiences for the National Theatre Live screenings continue to grow in popularity with many selling out, such as The Audience starring Helen Mirren, and our forthcoming screenings of War Horse. These screenings are a wonderful way for islanders to access world-class theatre on their doorstep at a fraction of the price and more and more people are taking advantage.”
A spokesperson for the National Theatre said: “Everyone at NT Live would like to say a huge, and very heartfelt, thank you for all of your effort in putting these marketing plans together. They were of wonderful quality and contained some tremendous and creative ideas. It’s thrilling to see how much passion you have for our broadcasts, and that you are reaching out not just to our loyal audiences, but to brand new ones on a continual basis.”
The National Theatre screenings are enjoyed by more than 1.5 million people at 500 venues around the world.
National Theatre Live’s Coriolanus is on Thursday 30th January at 7pm. The live screening of War Horse is on Thursday 27th February at 7pm, with encore screenings on Thursday 6th and Friday 7th March. Tickets are £12.50, with concessions £11, and are available from Box Office (01534) 511 115 or online at www.jerseyoperahouse.co.uk