Jersey Dairy has received a prestigious honour at the 2012 Quality Food Awards, achieving ‘Highly Commended’ status in the Dairy and Milk category for its Tesco Finest Jersey Butter.
The Quality Food Awards – presented last week at a ceremony held at the Grosvenor House Hotel in London – are the top accolade for food and drink products on sale in UK grocery outlets and what sets them apart is the impartiality and robustness of the judging process.
The judging panel is comprised of experts from many different parts of the industry, including chefs, lecturers, home economists, food photographers, food writers, food technologists and regional food groups who all bring their knowledge and experience to the debate.
The judges take every aspect of a product into account, rewarding great flavours, high-quality ingredients, excellent value and outstanding packaging.
Commenting on Jersey Dairy’s Tesco Finest Jersey Butter, the judges concluded: ‘Thick, buttery and not too greasy; very reasonable price; appealing packaging; locally sourced branding stands out. The packaging tells a story with an image of the cows.’
The overall winner of the Dairy and Milk category was Aldi’s Specially Selected West Country Raspberry Yoghurt, and from the other products on the shortlist only Jersey Dairy’s Tesco Finest Jersey Butter received the ‘Highly Commended’ standing.
This is the second time that Jersey Dairy has received national recognition through its association with Tesco – last year it won ‘The Grocer Own Label Award’ for its Tesco Finest Jersey Extra Thick Cream. The dairy has been supplying Tesco with cream since September 2010 and significant volumes of butter since August 2011. They also supply butter to Marks & Spencer.
‘We’re very proud to have achieved “Highly Commended” status for our Tesco Finest Jersey Butter,’ said Managing Director Eamon Fenlon. ‘These prestigious awards reflect well on the team here at the dairy and also represent significant steps forward in our export ambitions.
‘Not only do they increase the national profile of Jersey Dairy but also that of Jersey as a whole.’