James Walker Takes the Wheel of the 2012 ‘Soft Drink Drive’ Campaign

| November 29, 2012 | 0 Comments
Soft Drink & Drive campaign run by the Liberation Group in partnership with the States of Jersey Police

Jersey born professional racing driver James Walker is backing this year’s Soft Drink & Drive campaign run by the Liberation Group in partnership with the States of Jersey Police. The annual road safety awareness campaign offers free soft drinks to designated drivers throughout the festive period in a bid to discourage people running the risk of harming themselves and others by drinking and driving.

Liberation Group, the largest pub, bar and restaurant business in the Channel Islands is running the Soft Drink & Drive campaign across its 44 public houses in Jersey. From 1st December until New Year’s Eve, the designated driver for two or more friends will be entitled to free soft drinks. To qualify, the designated driver must make themselves known to the staff serving their party to receive a free non-alcoholic drink with every round of drinks served during their stay. More information can be found at www.softdrinkdrive.com

Chief Inspector John Sculthorp, States of Jersey Police, has expressed his gratitude to Liberation Group for continuing this campaign, and the importance of road safety;

‘Drinking and driving wrecks lives, most obviously the lives of those injured in road traffic collisions and their loved ones. But it also changes the lives of the very people who are selfish or foolish enough to drive when they are not fit to do so. There is always an option to drink driving and we are grateful to Liberation Group for their ‘Soft Drink Drive’ campaign which encourages people to take the right option.’

Jersey born professional racing driver, James Walker, has fully endorsed this campaign, as a professional driver, road safety is a priority, ‘This is a brilliant initiative as it is vital not just over the Christmas period, but all year round, that all road users are safe not just for themselves, but for others also. December is a very social month and some people can be tempted to have a drink when stood in a pub or restaurant, so to see an organisation like Liberation Group recognising this and the importance of road safety is excellent.’

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