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Great news for trendy tots and teens at Voisins

By admin on Friday, February 5, 2010
Filed Under: Community

Jersey News, 5 February 2010 – As part of the exciting business developments at the Axle fashion stores, today (Friday the 5th of February 2010) will see the launch of AxleJr@Voisins within the iconic St Helier store.

The new department showcases contemporary kidswear and accessories aimed at 4 to 12 year olds and also features ranges aimed specifically at fashion conscious early teens up to age 14.

Situated on Floor One the spacious retail area covers close to 3,000 square feet and has been designed with a funky fresh feel, perfect for children. Wide screen TV’s are tuned to kids channels and little hands can be kept occupied playing the latest games whilst parents browse the largest selection of children’s fashions in the Channel Islands.

Naturally the very latest trends in high fashion, classics, denim and surf clothing will be available from favourite brands such as Burberry, Elle, DKNY, Diesel, Hugo Boss, Ralph Lauren and Timberland and new collections have been added from the likes of Armani Jr, Miss Sixty, O’Neill and Oxbow.

The uncluttered, airy layout of the store ensures that busy parents can enjoy the shopping experience as much as their children.

“We pride ourselves in being the leading fashion retailer in Jersey and we’re extremely excited to compliment the Axle Woman store with AxleJr@Voisins. Our partnership with Voisins aims to create a retail experience in Jersey that rivals the likes of Harvey Nichols and Selfridges in the UK” explains Richard Clews, Managing Director of Collections Group.

The AxleJr department forms the second phase of an extensive ongoing refurbishment to the whole of the first floor of Voisins; the initial element of which was the introduction of Axle Woman into the store in August 2009. The overall aim of the project is to provide a quality shopping experience in a contemporary environment whilst retaining key features and the heritage associated with the original Voisins building.

“We are delighted with the positive reaction of shoppers to the changes we have made to the store to date” says David Elliott, Managing Director of Voisins Department Store. “We are continually investing in Voisins, introducing some exciting developments and in the current climate this underlines our commitment to staying one step ahead of the competition and providing the Jersey consumer with a unique retail experience.”

This news comes in the same month that AxleJr in Queen Street is transformed into a dedicated baby boutique. Not only will the revamped store stock the very latest in fashions for 0-4 year olds featuring brands such as Timberland, Elle, Ralph Lauren and Petit Bateau but; in another first for Jersey the entire first floor will be devoted exclusively to the one of the UK’s favourite family brands – Mamas & Papas.

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