Grainville students to enjoy ‘real-life’ marketing lesson from Grand Jersey

James Qualtrough | April 25, 2012 | 0 Comments

Pupils at Grainville School will have a ‘practical lesson’ with a difference this week.

To get a real world perspective, 30 Year-10 Business students will hear from Stef Paddock, Grand Jersey’s marketing executive, with years of experience and a wealth of knowledge in her field.

Miss Paddock will impart her wisdom to the younger generation on Friday 27th April, in a bid to help them apply the theory they are being taught to an actual business. The session will also give those students who are particularly enjoying the course, a glimpse into a potential future career.

Students will be set the task of creating an advertising campaign for Grand Jersey’s private 36-seater cinema. Any great ideas may be used by Grand Jersey in future, meaning pupils could be lucky enough to see tangible results from the strategies and plans which they have developed.

The initiative was set up following an enquiry from Grainville School to the five-star Grand Jersey. Marketing is part of the BTEC Level 2 Business syllabus, and the school thought it would give students a day away from the textbooks in preference for insight into applied marketing.

‘At Grainville, we set high expectations in all that we do, and try to provide students with a learning experience that best meets their individual hopes and aspirations,’ said Jo Carroll, Business Studies teacher at Grainville School. ‘This partnership with Grand Jersey gives our students a fantastic experience of real-life marketing techniques, and fits perfectly with the Business learning’.

‘We are very excited to develop this relationship with Grainville School. We saw the merit in their idea to give a marketing lesson in the practical world as opposed to the academic world. I’m very much looking forward to seeing how we can help students with applied marketing cases that hopefully benefit both their school work and understanding of the topic,’ said Miss Paddock.