Grainville students enjoyed ‘real-life’ marketing lesson from Grand Jersey

James Qualtrough | May 9, 2012 | 0 Comments

Pupils at Grainville School have enjoyed a ‘practical lesson’ with a difference. To get a real world perspective, 30 Year-10 Business students heard from Stef Paddock, Grand Jersey’s marketing executive, with years of experience and a wealth of knowledge in her field.

Miss Paddock imparted her wisdom to the younger generation on Friday 27th April, in a bid to help them apply the theory they are being taught to an actual business. The session was very well received, and gave a glimpse into a potential future career for those students who are particularly enjoying the course.

Pupils were set the task of creating an advertising campaign for Grand Jersey’s private 36-seater cinema. Miss Paddock and Eammon Elliott, general manager at Grand Jersey, were hugely impressed with the results of the students’ efforts. Grand Jersey told the groups that any great ideas may be used in future, meaning pupils could be lucky enough to see tangible results from the strategies and plans which they have developed. One group came up with the idea of holding a gaming night, which is now being investigated by the team at Grand Jersey.

The initiative was set up following an enquiry from Grainville School to the five-star Grand Jersey. Marketing is part of the BTEC Level 2 Business syllabus, and the school thought it would give students a day away from the textbooks in preference for insight into applied marketing.

‘At Grainville, we set high expectations in all that we do, and try to provide students with a learning experience that best meets their individual hopes and aspirations,’ said Jo Carroll, Business Studies teacher at Grainville School. ‘This partnership with Grand Jersey gives our students a fantastic experience of real-life marketing techniques, and fits perfectly with the Business learning’.

The event was such a success it is expected to become an annual date in the diary. ‘We are very excited to develop this relationship with Grainville School. We saw the merit in their idea to give a marketing lesson in the practical world as opposed to the academic world. I very much enjoyed helping students with applied marketing cases that hopefully benefit both their schoolwork and understanding of the topic. And, I am looking forward to returning in October, to help judge their plans for the assessed marketing module’ said Miss Paddock.