Family attraction aMaizin Adventure Park in St Peter is seeking planning consent for new all-weather facilities to improve its offering for tourist and locals.
An application has been submitted to build a ‘play barn’ for undercover activities and a tea room. It is the deferred part of an application approved in January 2007 for a new two-storey entrance building, incorporating a shop with offices above, as well as new toilets and a changing hut. Both the play barn, which will include three party rooms for hire, and tea room, will be accessible without having to pay admission to the park. The existing Snack Shack will continue to service the park.
As well as offering indoor facilities the owners, Carlton and Kristina Le Feuvre hope to open the play barn and tea room all-year-round. Apart from the barnyard, there are no plans to open any other outdoor attractions over the winter.
This latest expansion will create eight full-time and two permanent part-time jobs. The aMaizin! Adventure Park has a policy of employing predominantly local employees and supports the Advance to Work initiative as well as offering seasonal employment for Jersey students in the summer holidays.
Mrs Le Feuvre said this latest addition to the adventure park was part of on-going investment in the site to improve the facilities and attract more families to the Island, as well as creating local jobs.
‘As we work seven days a week on the site throughout the season we understand the family attraction market and what our customers want. Last summer’s record-breaking rainfall made us realise there was a need for undercover play and activity facilities for families, and not just during the season but all year round,’ said Mrs Le Feuvre.
The aMaizin! Adventure Park is a local family-run and award-winning business on a former farm, La Hougue, in Grande Route de St Pierre, which attracts about 55,000 visitors a year of which 35% tend to be Islanders and 65% tourists.
‘From our constant interaction with Island families we know how parents like to get out with their children all year round but if it raining their choices are limited. And with families visiting the Island out of the traditional season, and when so many attractions are closed, we are confident that the demand is there,’ she said.
The aMaizin! Adventure Park first opened in 2001 as ‘aMaizin Maze’ in an experiment in diversification for agriculture to agri-tourism for an eight-week season and attracted more than 15,000 visitors. In 2006 the business was rebranded as aMaizin Adventure Park and opened from April to September. Over the years it has continued to grow the range of family family-centric activities which now include crazy golf, go-karts, tractor rides, barnyard animals, a toboggan run, fun-packed activities and children’s parties, and in high summer, a themed maze.
In 2007 it was listed in the top 20 Sunday Times Britain’s Best Breaks and two years later came runner-up in the National Farm Attraction of the Year in the British Isles.