Durrell’s Lonely Dodo campaign has been awarded the title for ‘Best use of Digital Media’ at the Third Sector Awards for Excellence held at The Grand Connaught Rooms in London last night.
Beating off stiff competition from a number of organisations including the RSPCA, the campaign, which cleverly centres around the concept of loneliness in order to communicate Durrell’s mission of saving species from extinction, was named as number one in its category. The renowned conservation charity’s campaign was also shortlisted for the ‘Best Communications Campaign’ category.
Kelly Barker, Head of Marketing and Commercial at Durrell said, “We are delighted to have won this award. The Lonely Dodo campaign was the first of it’s kind for Durrell, as we aimed to harness the power of social media to bring an emotive and engaging message to a new audience. Naturally we’re thrilled that The Lonely Dodo has struck a chord with the public and has succeeded in generating awareness and income for Durrell but it’s also pleasing to see that this innovative campaign has been recognised as excellent by leaders in our field.”
Judged by independent experts, the Third Sector Excellence Awards have rapidly gained pre-eminence as “the awards to win” in the dynamic and challenging sector consisting of registered charities, not-for-profits, social enterprises and campaigning groups.