As Jersey Heritage celebrates its 7,000 member milestone (proportionately one of the highest community engagements of any heritage organisation globally) it calls out to Islanders to have their say on how their heritage is protected and presented in 2013. The organisation has created an online survey which will help to develop the heritage offering, infrastructure and understanding of how residents wish to engage with the Island’s history and culture.
Jersey Heritage has continued to build on the success of its drive for community engagement in 2011 and now has in excess of 7,000 members. Despite the on-going challenges faced by the tourism sector, the organisation has increased admission numbers at its key visitor sites. The campaign has been supported once again by a programme of Discovery Days, sponsored by Mourant Ozannes, and special events such as the Faisie d’Cidre at Hamptonne in the autumn and the Halloween night at Mont Orgueil, which this year was opened up to non-members for the first time. The 2012 membership scheme has been supported by Lloyds TSB.
The 2011 online survey informed Jersey Heritage of the opportunity to engage with a broader audience, resulting in the introduction of MUSE to the membership campaign. This innovative and dynamic project saw iconic heritage sites being used for an eclectic programme of music, film and debate, originally aimed at the 18 – 35 year old market; however it grew in popularity across all age groups, including senior members. The research findings showed that the younger group in particular traditionally felt disengaged from heritage in the Island and Jersey Heritage made some significant progress towards addressing this issue through Muse.
Commenting on the initiative, Jersey Heritage Director Jon Carter explains: “With thanks to the on-going commitment of our staff, volunteers, supporters, corporate partners and the broader community, we have had a positive year of progress and achievement. The valuable feedback which we received from Islanders in 2011 really helped to understand what people want from their heritage. It is vital however, that we keep moving forward and this is only possible by listening to our audiences and responding, where we can, with improved products and services. It is our duty to posterity to protect the Island’s heritage, and we urge islanders to voice their opinions through this survey.”
The survey can be accessed by loading the following URL into a web browser online:
The survey will close on 31 December with the findings collated in early January to assist with planning for the year ahead. All completed surveys will be entered into a draw – one respondent under 25 will be chosen to win a year’s free Jersey Heritage membership. One respondent over 25 will win a two-night stay for up to four people at Fort Leicester or La Crete Fort, two of Jersey Heritage’s fantastic Heritage self-catering properties.