Iconic images of the Jersey cow, as conveyed in the distinctive style of prominent local artist Nick Romeril, will soon be appearing in local stores on packs of Jersey Dairy’s delicious ice cream.
Six cows, all from the St Lawrence herds of Charles Le Cornu and Frank Cudlipp, will star in the new branding which will be launched in a few weeks on 900ml tubs of vanilla, strawberry, coffee, chocolate, mint choc chip and toffee honey crunch ice cream.
Nick, whose association with Jersey Dairy began two years ago when he created the stunning stainless steel mural that dominates the exterior of their new Trinity premises, is delighted that his artwork will soon be seen in freezer cabinets in addition to Island homes, offices and boardrooms.
‘There’s a rather poetic feel to it,’ he said, ‘putting something as sweet as a drawing of a Jersey cow on such delicious ice-cream.’
So what is it about the Jersey cow that makes such an appealing and enduring image?
‘It’s our very own version of Bambi,’ explained Nick. ‘It’s that wet black nose, those eyes that are a little too big, the lovely colour and those very long eyelashes.’
The new branding has been devised for Jersey Dairy by the team at Ozouf Marketing & Creative, who produced a completely new look for the ice-cream packs that harmonises with Nick Romeril’s delightful artwork.
‘The new look packs embrace the personality of Nick Romeril’s wonderful dry points with powerful branding and clarity of flavour,’ said managing director Andy Ozouf, ‘and we are really delighted with the final design.’
Ice cream is a major success story for Jersey Milk, especially its soft-mix ice cream that is dispensed into cones at hundreds of outlets throughout the British Isles. Sales are up from 30,000 litres in 2010 to an anticipated 500,000 litres this year and the global demand for quality ice cream looks set to see Jersey Dairy sales expand into both India and Japan.