Local charities will again be able to spread their invaluable messages to islanders this year thanks to a scheme from Jersey Post.
Direct2Home and Direct2Business are direct marketing services which enable businesses or organisations to send compelling messages straight to business or residential recipients. Direct2Home reaches more than 40,000 residential households and Direct2Business goes to 3,500 local businesses. In 2014, this service will once more be available to one chosen charity per quarter at no charge. Charities will need to apply for the service. Details of how to request to be considered can be found at www.jerseypost.com/directmarketing.
The charity scheme launched last year and since then Sanctuary House, Jersey Hospice Care, Jersey Women’s Refuge, Jersey Alzeheimer’s Association and Autism Jersey have all had a free mail drop. Advocate Chris Renouf, Chairman of Sanctuary House said the mail drop had a huge impact, not only by spreading word their work but also in financial terms. ‘The Trustees of Sanctuary House were delighted with the response generated by the Jersey Post initiative which generated considerable funds to support our work in helping men in need and raised awareness of the charity generally. We would not hesitate to use this valuable service again.’
There is no charge to the chosen charity for the mail drop, although they will need to meet the cost of producing the leaflet or flyer itself. Jersey Post can offer advice on how to produce a compelling and engaging mail piece to maximise results.
Andy Jehan, Director of Postal Operations said, ‘We are thrilled to be able to do this for local charities, and even more pleased that it has brought amazing results for the successful applicants last year. With such good feedback, we were in no doubt that we should carry on with the initiative in 2014 and hope it continues to reap the rewards for some very worthwhile causes.’
Any local charity or not-for-profit organisation that does not receive one of the free mailing slots can access a 15% discount on any Direct2Home or Direct2Business booking. Charities wishing to take advantage of this offer should contact a member of the Jersey Post team by calling 616590 or emailing firstname.lastname@example.org.